White Fox partners Neil Bartlem and Sarah Bartlem each has more than 25 years’ experience in marketing and the media. Employment history prior to the formation of White Fox as follows:
An English Literature graduate of the University of Liverpool. Began his career as a reporter in local newspapers before becoming deputy editor of the million-selling Candis magazine. Senior Copywriter and Head of Public Relations for an advertising agency based in Chester, liaising at a senior level with clients including the CBI, Littlewoods and
Nuclear Electric. Editor of Student Initiative, the country’s leading graduate recruitment magazine with a national circulation of more than 100,000. Became a self-employed copywriter and PR consultant in 1991, advising a number of leading advertising agencies, until the launch of White Fox in 1997 with partner Sarah Waddell. Also a
published novelist whose first thriller was stocked in every branch of W H Smith and Waterstone’s in the UK. Qualified by the National Council for the Training of Journalists (NCTJ) including distinctions in journalistic practice. Member of the National Union of Journalists (NUJ). Member of the Society of Authors. Former Chair of the Marketing Associate Group, one of a number of industry-led bodies
funded by ELWa.
Educated at Northwich School of Art, passing a three-year BTEC National Diploma in Graphic Design with merit. Began her career with an advertising agency in Cheltenham where clients included A P Lockheed. Senior designer for an advertising agency in Cirencester, responsible for the Kaleidoscope mail order catalogue. Art Director
for three of the leading marketing and advertising agencies in Cheshire, specialising in brewery accounts such as Ansells and The Aylesbury Brewery Company. Later travelled extensively abroad overseeing and producing advertising and design campaigns, including major exhibitions, for internationally renowned pharmaceutical companies such as SmithKline Beecham, ICI, Zeneca, Sheering Plough, Glaxo and Welcome. She began her own company in 1991, a period which included the design of a national dealer newsletter for BMW UK, and finally launched White Fox in partnership with Neil Bartlem in 1997.